The price of attention
What one rank actually costs, today.
Advertising prices are usually private. This one is a single public number, recomputed every time anyone looks.
Entry price
$2
Top bid
$1.84
Median bid
$1.84
Bidders live
1
Cost per click
$0.40
Median reign
No busts yet
Paid today
$0
Paid, all time
$2
Read at 2026-08-26 20:32 UTC. Entry price is the bid that takes the last open rank.
How to read these numbers
Entry price
The smallest bid that still fits on the Board. It stays at $2 until all 500 ranks are held.
Cost per click
Everything paid, divided by every click delivered. It is the honest CPC of this Board, including rows that got nothing.
Median reign
How long a typical entry stayed above $0.50 before it busted. It is bounded by the ladder: 138 h at $2, 687 h at $500.
Paid today
Completed payments since 00:00 UTC. This is also the company's own revenue figure, published in the same place you buy.
The mechanism, in four lines
Bid
Your payment is your bid. Nothing is held back as a fee.
Burn
Every bid decays 1%/h, continuously, from publication.
Exit
Under $0.50 the row leaves and lands on the Bust Wall.
Top-up
Adding money adds to the current bid and resets the clock.